The school bells are about t
o ring, and the excitement of a fresh academic year is in the air. As students and parents gear up for the back-to-school rush, you have a golden opportunity to capitalize on this annual shopping frenzy.
Whether you’re an established merchant looking to expand your product line or a budding business owner seeking the perfect niche, our curated list of back-to-school bestsellers is your ticket to success. We’ve handpicked 15 must-have items that are flying off the virtual shelves, complete with free designs to customize to your liking.
When Does Back-To-School Shopping Begin?
August is the official back-to-school month, so your wallet, shopping list, or online store should be ready.54% of back-to-school shoppers start looking for school essentials and convenient deals in the last two weeks of July.
If your online store plans to participate in this seasonal sales event, make sure your products, designs, and deals are ready for the early shoppers.
How Big Is Back-To-School Spending?
This year, back-to-school spending in the United States will generate sales of over $81 billion. That’s a lot of money to spend on school-related essentials.
20% of parents will start their shopping in late July, and 23% — in early August. The most sought-after items include:
· electronics and computer equipment
· shoes
· school supplies
While brick-and-mortar stores still play a significant role in back-to-school shopping, the digital landscape is rapidly expanding its territory. In 2024, 34.9% of all back-to-school purchases are expected to happen online — a notable increase from 31.5% just three years ago.
This means there are many people looking for amazing deals in online stores like yours!
If you’d like to launch your own back-to-school campaign, check out our article on back-to-school marketing ideas. It offers insightful methods and effective strategies for your back-to-school promotions to attract customers and increase your sales.
Top 15 Product Bestsellers for the Back-To-School Season
Now, it’s time to stock your eCommerce store with the hottest back-to-school items. We’ve curated a list of 15 must-have products that are popular and highly customizable in just a few clicks.
From classroom essentials to trendy accessories, these goodies are sure to catch the eye of students and parents alike.
Matte Canvas
Softcover Journal (With Inside Prints)
Laptop Sleeve
Youth Heavy Blend Hooded Sweatshirt
Stainless Steel Water Bottle, Standard Lid
LED Gaming Mouse Pad, Wireless Charging
Kiss-Cut Vinyl Decals
Unisex Casual Shoulder Backpack
Youth Midweight Tee
Mouse Pad With Wrist Rest
Kid’s Jersey Tank Top
Unisex Midweight Softstyle Fleece Crewneck Sweatshirt
Save Time and Increase Your Sales With Free Designs
If you’d like to start creating your own back-to-school collection, we have a wide selection of free designs. All of them are originally created by our team of designers, so you don’t need to worry about copyright risks.
Use these designs as is or customize them to fit the needs of your target audience. Although simple, all of them are print-ready, making them ideal for t-shirts, hoodies, backpacks, or anything else.
But that’s not all. Our Product Creator now has a free graphics library full of colorful designs that will fit different niches like
- Patriotic shoes and clothing
- Pet themed shoes and gifts.
- Yoga shoes.
- School teams jerseys.
- Anime themed shoes
and audiences. When designing your products, click the Graphics tab, pick your favorites, and customize to perfection.
If you want to learn how to make your own designs from scratch, hire a freelancer, or explore websites with ready-made designs, our recent article on creating your first design will guide you from start to finish.
